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Weekly NewsletterWeekly Newsletter
Fragrance Focus | How Brand Spend Is Driving AOV in Fragrance eCommerce

Fragrance Focus | How Brand Spend Is Driving AOV in Fragrance eCommerce

Plus, Avon’s bold new fragrance line appeals to Gen Z’s desire for originality.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | 🔁 PerfumeTok Revives Armani Sales by 80%

Fragrance Focus | 🔁 PerfumeTok Revives Armani Sales by 80%

Plus: 🌸 Mimosa scents taking over this summer

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | 🌍 Dubai = Luxury Fragrance Capital. Are You In the Market?

Fragrance Focus | 🌍 Dubai = Luxury Fragrance Capital. Are You In the Market?

Plus, Sol de Janeiro’s summer set is a case study in limited-time DTC performance.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | Bella Hadid’s New Fragrance Line Is Clean, Luxe, and Disruptive

Fragrance Focus | Bella Hadid’s New Fragrance Line Is Clean, Luxe, and Disruptive

Plus, Unilever builds a $95M scent facility, Bella Hadid debuts Orebella, and Blake Lively goes mass.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | Ferragamo’s Fiamma Is a Fragrance Built for Storytelling

Fragrance Focus | Ferragamo’s Fiamma Is a Fragrance Built for Storytelling

Plus, discover how Gen Z is driving double-digit growth in niche fragrance.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | The $210 Scent That’s Turning Heads—and Rewriting Floral Norms

Fragrance Focus | The $210 Scent That’s Turning Heads—and Rewriting Floral Norms

Plus, AI is revolutionizing fragrance design at scale.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | Boy Smells Rebrand: A Cautionary Tale for Marketers

Fragrance Focus | Boy Smells Rebrand: A Cautionary Tale for Marketers

Plus: YSL’s ink-and-iris blend reflects the fragrance sector’s genderless evolution.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | Coty x adidas Launch Vibes-Driven Scent Collection

Fragrance Focus | Coty x adidas Launch Vibes-Driven Scent Collection

Plus: Vera Wang’s diamond-shaped bottle is retail storytelling at its finest.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus Newsletter | Don’t Put All Your Eggs in One Channel

Fragrance Focus Newsletter | Don’t Put All Your Eggs in One Channel

Plus, Gaspard Premier’s ‘CHALET’ blends fragrance, skincare, and fine art.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus Newsletter | 🧠 Outthink Last Click Attribution

Fragrance Focus Newsletter | 🧠 Outthink Last Click Attribution

Plus, Fospha data reveals top fragrance brands are leaning into PMAX for more efficient growth.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus Newsletter | Shoptalk in Five Headlines 🖐️

Fragrance Focus Newsletter | Shoptalk in Five Headlines 🖐️

A red-raspberry twist redefines Chance. Chanel mixes heritage with fruit-forward fun.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus Newsletter | Everyone Is Talking About ADLAN’s New Diffusers

Fragrance Focus Newsletter | Everyone Is Talking About ADLAN’s New Diffusers

Plus... the spring fragrances experts are calling must-haves.

Sophie Bruxner-Randall
Sophie Bruxner-Randall