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Weekly NewsletterWeekly Newsletter
Fragrance Focus | Coty x adidas Launch Vibes-Driven Scent Collection

Fragrance Focus | Coty x adidas Launch Vibes-Driven Scent Collection

Plus: Vera Wang’s diamond-shaped bottle is retail storytelling at its finest.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Fragrance Focus Newsletter | Don’t Put All Your Eggs in One Channel

Fragrance Focus Newsletter | Don’t Put All Your Eggs in One Channel

Plus, Gaspard Premier’s ‘CHALET’ blends fragrance, skincare, and fine art.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Fragrance Focus Newsletter | 🧠 Outthink Last Click Attribution

Fragrance Focus Newsletter | 🧠 Outthink Last Click Attribution

Plus, Fospha data reveals top fragrance brands are leaning into PMAX for more efficient growth.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Fragrance Focus Newsletter | Shoptalk in Five Headlines 🖐️

Fragrance Focus Newsletter | Shoptalk in Five Headlines 🖐️

A red-raspberry twist redefines Chance. Chanel mixes heritage with fruit-forward fun.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Fragrance Focus Newsletter | Everyone Is Talking About ADLAN’s New Diffusers

Fragrance Focus Newsletter | Everyone Is Talking About ADLAN’s New Diffusers

Plus... the spring fragrances experts are calling must-haves.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Fragrance Focus Newsletter | 🚀 Fospha’s SXSW Masterclass Secrets—Winning Strategies Revealed

Fragrance Focus Newsletter | 🚀 Fospha’s SXSW Masterclass Secrets—Winning Strategies Revealed

Plus... the AI fragrance trend luxury brands can’t afford to ignore

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Fragrance Focus Newsletter | Live From SXSW 📍

Fragrance Focus Newsletter | Live From SXSW 📍

Plus, Nomad’s Refill Tech Is Changing the Game

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Fragrance Focus Newsletter | What Every eCommerce Leader Was Talking About at eTail West

Fragrance Focus Newsletter | What Every eCommerce Leader Was Talking About at eTail West

Plus, Elie Saab Enters the Men’s Fragrance Game—And It’s Refillable!

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Fragrance Focus Newsletter | Your Amazon Strategy is Missing THIS 🔎

Fragrance Focus Newsletter | Your Amazon Strategy is Missing THIS 🔎

Plus, O Boticário's Clash fragrance blends freshness and strength

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus Newsletter | The Scents Shaping the Market

Fragrance Focus Newsletter | The Scents Shaping the Market

Plus, South Korea’s Borntostandout secures major funding

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus Newsletter | Swipe Right on ROI 💗

Fragrance Focus Newsletter | Swipe Right on ROI 💗

Plus, Billie Eilish’s “Your Turn” fragrance is shaking up packaging and sustainability in scent.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus Newsletter - 02.06.2025

Fragrance Focus Newsletter - 02.06.2025

Finally Measured: Your Social Ads' True Amazon Impact 📈

Ankith Udupa
Ankith Udupa