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Kurkdjian Bets On $28K Collector Fragrance

Kurkdjian Bets On $28K Collector Fragrance

Plus: Bottega Veneta starts wholesale with Bergdorf counter

Zihan Lyu
Zihan Lyu
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Tom Ford elevates Black Orchid with Tilda Swinton

Tom Ford elevates Black Orchid with Tilda Swinton

Plus: Le Labo opens City Exclusives globally this month

Rafe Houston
Rafe Houston
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Chanel Unveils Bleu De Chanel L’Exclusif

Chanel Unveils Bleu De Chanel L’Exclusif

Plus: Miu Miu returns to fragrance under L’Oréal license

Avinash Duggempudi
Avinash Duggempudi
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Rare Beauty's inclusive gourmand turns design into differentiation

Rare Beauty's inclusive gourmand turns design into differentiation

Plus: Lush Fires Up Pumpkin Spice Collection

Zihan Lyu
Zihan Lyu
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Fragrance Focus | AI Influencers Face PerfumeTok Backlash As Brands Test Boundaries

Fragrance Focus | AI Influencers Face PerfumeTok Backlash As Brands Test Boundaries

Plus: Moroccanoil enters fine fragrance, signaling cross-category moves ahead

Avinash Duggempudi
Avinash Duggempudi
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Fragrance Focus | Bath & Body Works Bets On 600 Campus Stores

Fragrance Focus | Bath & Body Works Bets On 600 Campus Stores

Plus: Mintel Maps Four Forces Shaping Fragrance In 2025

Zihan Lyu
Zihan Lyu
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Fragrance Focus | Rare Beauty Fragrance Balms Enhance Scent Complexity and Longevity

Fragrance Focus | Rare Beauty Fragrance Balms Enhance Scent Complexity and Longevity

Plus, Can Deodorant Be a Luxury Product?

Zihan Lyu
Zihan Lyu
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Fragrance Focus | Jo Malone Is Playing the Long Game — Are You?

Fragrance Focus | Jo Malone Is Playing the Long Game — Are You?

Plus, Usher joins Ralph Lauren in a magnetic fragrance campaign

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Fragrance Focus | Juicy Couture Goes Gen Z — Can It Still Be Iconic?

Fragrance Focus | Juicy Couture Goes Gen Z — Can It Still Be Iconic?

Plus: CDG proves profit isn’t the only way to win — creativity builds brand equity

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Fragrance Focus | 🌸 Dossier’s NYC Flagship: The Future of In-Store Scent?

Fragrance Focus | 🌸 Dossier’s NYC Flagship: The Future of In-Store Scent?

Plus: 🐝 What bees & brand budgets teach us about fragrance eCom

Rafe Houston
Rafe Houston
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Fragrance Focus | How Fragrance Became a Burgeoning Subculture

Fragrance Focus | How Fragrance Became a Burgeoning Subculture

Plus, Dossier Opens First Flagship Boutique in New York

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | Why Louis Vuitton’s perfumes are more than just scent

Fragrance Focus | Why Louis Vuitton’s perfumes are more than just scent

Plus, Carolina Herrera’s La Bomba leads a new wave of bold perfumery

Sophie Bruxner-Randall
Sophie Bruxner-Randall