Weekly Newsletter

Thought LeadershipWeekly NewsletterReportsMailshot
Weekly NewsletterWeekly Newsletter
Fragrance Focus | AI Influencers Face PerfumeTok Backlash As Brands Test Boundaries

Fragrance Focus | AI Influencers Face PerfumeTok Backlash As Brands Test Boundaries

Plus: Moroccanoil enters fine fragrance, signaling cross-category moves ahead

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Fragrance Focus | Bath & Body Works Bets On 600 Campus Stores

Fragrance Focus | Bath & Body Works Bets On 600 Campus Stores

Plus: Mintel Maps Four Forces Shaping Fragrance In 2025

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Fragrance Focus | Rare Beauty Fragrance Balms Enhance Scent Complexity and Longevity

Fragrance Focus | Rare Beauty Fragrance Balms Enhance Scent Complexity and Longevity

Plus, Can Deodorant Be a Luxury Product?

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Fragrance Focus | Jo Malone Is Playing the Long Game — Are You?

Fragrance Focus | Jo Malone Is Playing the Long Game — Are You?

Plus, Usher joins Ralph Lauren in a magnetic fragrance campaign

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | Juicy Couture Goes Gen Z — Can It Still Be Iconic?

Fragrance Focus | Juicy Couture Goes Gen Z — Can It Still Be Iconic?

Plus: CDG proves profit isn’t the only way to win — creativity builds brand equity

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | 🌸 Dossier’s NYC Flagship: The Future of In-Store Scent?

Fragrance Focus | 🌸 Dossier’s NYC Flagship: The Future of In-Store Scent?

Plus: 🐝 What bees & brand budgets teach us about fragrance eCom

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Fragrance Focus | How Fragrance Became a Burgeoning Subculture

Fragrance Focus | How Fragrance Became a Burgeoning Subculture

Plus, Dossier Opens First Flagship Boutique in New York

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | Why Louis Vuitton’s perfumes are more than just scent

Fragrance Focus | Why Louis Vuitton’s perfumes are more than just scent

Plus, Carolina Herrera’s La Bomba leads a new wave of bold perfumery

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | Experience-First Retail Is Reshaping Perfume’s Future

Fragrance Focus | Experience-First Retail Is Reshaping Perfume’s Future

Plus, Dolce & Gabbana’s relaunch drives 25% sales growth.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | How Brand Spend Is Driving AOV in Fragrance eCommerce

Fragrance Focus | How Brand Spend Is Driving AOV in Fragrance eCommerce

Plus, Avon’s bold new fragrance line appeals to Gen Z’s desire for originality.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | 🔁 PerfumeTok Revives Armani Sales by 80%

Fragrance Focus | 🔁 PerfumeTok Revives Armani Sales by 80%

Plus: 🌸 Mimosa scents taking over this summer

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Fragrance Focus | 🌍 Dubai = Luxury Fragrance Capital. Are You In the Market?

Fragrance Focus | 🌍 Dubai = Luxury Fragrance Capital. Are You In the Market?

Plus, Sol de Janeiro’s summer set is a case study in limited-time DTC performance.

Sophie Bruxner-Randall
Sophie Bruxner-Randall