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- Fragrance Focus | Juicy Couture Goes Gen Z — Can It Still Be Iconic?
Fragrance Focus | Juicy Couture Goes Gen Z — Can It Still Be Iconic?
Plus: CDG proves profit isn’t the only way to win — creativity builds brand equity
Sophie Bruxner-Randall
July 15, 2025 • Estimated Reading Time: 6 minutes
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Prime Day Exclusive 📦
Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.
But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?
That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.
TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.
👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.
Sector Spotlight 🎥
SUSTAINABLE LUXURY
YSL Beauty's commitment to sustainability is reflected in their refillable perfume bottles for iconic fragrances, aligning with consumer demand for environmentally responsible products. This initiative responds to the growing trend of sustainable beauty, evident in 78% of consumers preferring eco-friendly choices. By offering refills that reduce packaging waste, YSL addresses ecological concerns while maintaining product quality.
FRAGRANCE INNOVATION
Comme des Garçons Parfums, co-founded by Adrian Joffe, stands out in the fragrance industry through innovative collaborations with artists and brands, motivated more by the creative process than profit. These partnerships, ranging from magazines to hats, are grounded in personal connections and effectively translate diverse creative visions into unique scent experiences. Marketing professionals can gain strategic insights from CDG's approach, which highlights the importance of brand collaboration, creativity, and aligning product offerings with unique brand stories that resonate with consumers.
FRAGRANCE INNOVATION TRENDS
The fragrance market is experiencing a dynamic shift, with yuzu's fresh, gender-neutral appeal and neuroscience-driven scent formulations gaining traction, offering practical opportunities for marketers. A notable polarized spending pattern is observed in the European market, with both premium fragrances and inexpensive body sprays experiencing significant growth. Marketers should note the burgeoning trend of incorporating unconventional notes, such as whisky and tobacco, to appeal to consumers seeking distinctive scents, alongside the rise in multitasking fragrance products like hair and body mists, reflecting evolving consumer preferences.
BEAUTY EXPANSION
Juicy Couture's introduction of Just Moi aims to connect with the 18- to 34-year-old demographic, blending classic brand identity with modern elegance. With a sophisticated fragrance profile and strategic influencer collaborations, Juicy Couture targets trend-oriented consumers who value fragrances as self-expression. As fragrance sales rise, Juicy Couture capitalizes on this trend, offering a fresh product designed to appeal to a new generation while maintaining its iconic status.
Optimization Hub ⚙️
ECOMMERCE STRATEGIES
Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.
The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.
RETAIL MEDIA STRATEGY
Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.
ClickZ is a ClickZ Media publication in the DTC eCommerce division